Missed Opportunity: 
The Market That Financial Institutions Could Be Serving

Obloco conducted a survey of small businesses, and 77% of those surveyed said they’d prefer to have access to expense reporting tools within their online banking if it were available. 68% of respondents said they’d switch FIs or open a second account for online banking integrated expense reporting tools if they were available. This is a $4.7B pain point for 15 million small businesses, a pain point financial institutions can solve.

For further information about small business needs from Obloco’s survey, as well as insights from Certify, SMB Group, and more, download the report.


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