The Market That Financial Institutions Could Be Serving
Obloco conducted a survey of small businesses, and 77% of those surveyed said they’d prefer to have access to expense reporting tools within their online banking if it were available. 68% of respondents said they’d switch FIs or open a second account for online banking integrated expense reporting tools if they were available. This is a $4.7B pain point for 15 million small businesses, a pain point financial institutions can solve.
For further information about small business needs from Obloco’s survey, as well as insights from Certify, SMB Group, and more, download the report.